In addition to learning the necessary product management skills, you also need to demonstrate these skills to potential employers. Choosing the right product management course is absolutely critical to your success, so we’ve included a round-up of some of the best courses available towards the end of this guide. Of course, not all product management courses are created equal—there are many options on the market that won’t provide all those benefits we just listed. You’ve built up a solid foundation of background knowledge, which is an excellent start. Now, if you’re serious about becoming a product manager, you’ll need to move from theory to practice. Depending on where you work, you may also find opportunities to gain product-specific knowledge.
Product Manager (Physical and Digital Products)
Although these are less product-focused in nature, they are equally essential to a successful product management career. Here, PMs analyze customer feedback and competitor offerings to determine which features to focus on. They also work with designers, developers, and other stakeholders to define user stories and product requirements so that the team can create an optimal product experience. As this job is in the healthcare industry, experience with healthcare systems has been included as a preferred qualification.
Countering Complacency as a Product Manager
This could involve preparing sales materials, defining promotional campaigns, or crafting messaging to educate customers about the product. To give you a better insight into the role, we’ve put together this beginner’s guide to product manager responsibilities, covering both key tasks and broader responsibilities. Just use the clickable menu to skip to the sections you’re most interested in.
Things to Remember About Stakeholder Communication
- We may obtain one or more background screening reports about you, solely for employment purposes.
- We are dedicated to turning technology advances into treasury solutions for our clients globally – across all segments and industries.
- Product managers must build consensus, break down (or at least work across) organizational silos, and win over stakeholders to get their job done.
- Challenge the status quo and influence peers with diverse points of view.
- A competitor will come up with a game-changing feature that cuts into its market share, or it will eventually run out of new users.
- As this job is in the healthcare industry, experience with healthcare systems has been included as a preferred qualification.
If you can, ask to shadow a UX designer, web developer, or even a product manager within your organization—or to at least pick their brains for half an hour over coffee or on a Zoom call. If you want to break into product management, start by building up your background knowledge. You’ll find a more in-depth explanation of product management and the product life cycle in our introductory Product Manager job guide. Apple is an equal opportunity employer that is committed to inclusion and diversity. Learn more about your EEO rights as an applicant (Opens in a new window) . Start by looking at PM job postings and understanding the requirements they list.
Want more jobs like this?
If you want more advice on embarking on a product management career, then book a chat with one of our program advisors and they’ll be happy to help. They offer an online Product Management Course which focuses on real-world relevance and project-based learning. Step five in learning how to become a product manager, is going out and meeting some of them in the wild. You don’t need a degree to become a product manager, and there’s no gold-standard qualification that employers look for. You can learn more in our round-up of the 11 most important product manager skills.
